We created two impressive entrances, since the stand was bright, that led to a specially designed interior space which functioned as a showroom as well as a meeting room. Emphasis was given at the entrances with a bold, imposing and minimal scenery while the interest was at its peak. Inside we created again minimal lines, but in much milder form, with strong but restful lighting, serving on observation of product details and a relaxed atmosphere that helped communication. ‘Intense wooden floor harmoniously tied two sets of exhibits and the dynamic graphics completed the picture of the stand.